Smartphone Sales Recorded
Slowest Growth
Rate Since 2013
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Gartner, Inc. said worldwide smart-
phone sales recorded the slowest
growth rate since 2013 in the second
quarter of 2015.
Worldwide sales of smartphones to
end users totaled 330 million units,
an increase of 13.5% over the same
period in 2014.
Emerging Asia/Pacific (excluding
China), Eastern Europe and Middle
East and Africa were the fastest-
growing regions, driven by good
performance from Chinese and local
vendors.
Despite the launch of new S6 mod-
els, Samsung’s premium phones
continued to be challenged by Ap-
ple’s large-screen iPhones.
Samsung lost 4.3 percentage points
in market share and declined 5.3%
in unit sales in the second quarter of
2015. Huawei recorded the highest
sales growth rate of 46.3%.
iPhone sales increased 36%, which
helped Apple gain 2.4 percentage
points in market share.
In the smartphone operating system
(OS) market, Android’s global share
was affected by the weak perfor-
mance of China in the second quar-
ter of 2015 and the strong perfor-
mance in China of Apple’s iOS.
Gartner said that Android saw its
lowest year-over-year growth of 11%
with share reaching 82.2% in the
second quarter of 2015. Microsoft
continued to struggle to generate
wider demand for Windows Phone
devices.
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